Cromlix House

Project Specification

A 5 red star country house hotel owned by tennis player Andy Murray and his wife Kim. This fabulous project secured via THMC, commenced in March 2022 with a remit to reposition Cromlix as a more boutique and reimagined country house hotel offering.

Working closely with the owners and wider team, I have project managed the transition of the hotel to becoming a fully self-managed independent operation (moving away from being operated under the previous structure of a management contract).

Responsibilities included:

Removing the previous management contract structure and overseeing the transition to the new in-house staffing structure
Producing the feasibility reports for expansion plans including new luxury lodges, wellness (both now going ahead) and restaurant (in planning)
Working up the financial assumptions and 5 year P&L projections
Recruiting the new senior in-house team members including GM, S&M Manager, Finance Manager and Reservations Manager roles.
Project managing the marketing project - including a full rebrand and repositioning of Cromlix, development of a new website, creation of new marketing collateral, email campaign creation, social platforms and establishing ongoing digital support.
Reviewing and implementing a new tech stack for Cromlix including PMS, booking engine, gift voucher platform and revenue management feed-ins

Involvement is now ongoing to assist with the commercial development and marketing for the hotel.